UN. The People’s Seat

We added a seat at the UN to allow people from all over the world to have their voices heard on climate change through social media – 'The People's Seat'. A global network of influencers was recruited to invite their followers to voice their opinions on what climate actions they wanted world leaders to take. This user-generated content was crafted into the first People’s Seat Address, delivered at COP24 by Sir David Attenborough, and streamed live to the world.

🏆Cannes Gold & Silver, 2 x D&AD, WARC Social Media Grand Prix.

Watch the case study here.

Telekom. What We Do Next

I developed a successful long-term platform for Deutsche Telekom to build affinity with youth customers. It launched with an award-winning endorsement from Billie Eilish and evolved over five years with tech-enabled initiatives, including a crypto project and a WhatsApp AI.

🏆Eurobest Grand Prix. Webby winner.

Watch Google’s ‘success story’ here.

EE Game. Meltdown Countdown

We partnered with Activision to launch the ‘Hella Chill’ Call of Duty operator skin just for EE customers. Reddit buzzed, YouTube blew up, and eBay bids soared.

To capitalise, we hit Twitch, dropping more codes for any gamer on any network. The catch, they had to tune in to watch a 6ft ice sculpture of Hella Chill melt—its speed tied to a streamer’s Warzone™ performance. Once it was gone, the codes were dropped in the chat.

🏆 100K+ gamers tuned in live. Codes claimed in 5 minutes.

Get a taste for earned media on YouTube here.

EE. The Stage is Yours

TikTok is the world’s biggest stage. Partnering with BAFTA, we invited aspiring actors to showcase their talent for a shot at a major film role. Top Boy Micheal Ward led the challenge, while EE’s TikTok shared tips from Hollywood stars. On BAFTA night, icons like Richard E. Grant spotlighted the competition on the red carpet.

🏆 91M views. 500K engagements. A feature-film worth of entries. National news coverage.

Watch the content here.

BT. Hope United

Hope United is a team of top footballers coming together to tackle online hate. We launched them on TV and OOH ahead of the Euros. We used our squad's social accounts to educate their combined 180M followers on how to combat online hate. We tracked online hate spikes throughout the tournament and responded to it with hope in press and paid social.

🏆Hope United saw millions following, sharing and learning, receiving 1.6 billion impressions in the process.

Read all about it here.

Beats. The Game Starts Here

“The Game Starts Here” tells the pregame stories of three of rugby’s biggest athletes. For these athletes, the path to victory begins months before the tournament. They use Beats to prepare themselves mentally and physically to perform on the world stage. The campaign includes online films, print, OOH, on-the-ground activations, and content created in response to the tournament’s biggest moments.

🏆BIMA Gold x 2, Lovie Silver, One Show Bronze.

Watch the case study here.

IKEA. Airbnb at IKEA

Before bookstores, airlines and just about any brand you can think of partnered with Airbnb, we transformed an IKEA store into a fully functioning Bed & Breakfast, listed it on Airbnb and got global coverage for IKEA’s new range of bedroom solutions in the process.

🏆 The One Show, Webby Awards, CLIO Awards, AWARD Awards, Commscon, Creative Review Annual and PSFK’s Future of Retail.

Read all about it on Huff Post.

OAK. Reverse Robberies

OAK flavoured milk had a distribution problem and OAK's followers weren't happy. We asked them where they wanted OAK and then went to work. We published social content of 'Reverse Robbers' forcibly stocking the fridges of the most requested OAK-less stores. The data showed an entire state was crying out for OAK, so we headed to Queensland and 'Reverse Robbed' some more. Demand data was passed back to OAK, and the sales team did the rest.

🏆 CLIOs, Webbies, Facebook Studio, IAB as well as Cannes shortlists.

Watch the case study here.